SPF entrusted Splash with the design and marketing of the inaugural National Anti-Scam Roadshow at Toa Payoh HDB Hub. This whole-of-government initiative aimed to help Singaporeans spot the latest scam tactics, learn protective measures, and shift from passive awareness to proactive action through hands-on activities.

We designed zones modelled after familiar communal settings (playground, hawker centre, MRT train, bus stop) to reinforce that scams can strike anyone, anywhere. We also created a stage backdrop, standing banners, wall murals, interactive displays, and merchandise (key rings, fridge magnets), as well as creative glow-in-the-dark posters that transformed scammers’ promises to reveal the trap.

The roadshow attracted more than 15,000 visitors over two days. Its immersive, engaging approach also earned recognition at The Marketing Event Awards 2026, winning Gold for “Best Use of Gamification / Contests” and Silver for “Best Government Sector / Non-Profit”.