Safe Deposit Box by Certis is a trusted security brand known for safeguarding people and assets with professionalism and reliability. As part of its effort to humanise its services and strengthen emotional connection, we translated the brand’s values into Sirloq, a friendly mascot that represents trust, security and approachability.

To extend this beyond digital touchpoints, we designed and produced a Sirloq plush keychain as a promotional gift for Certis Safe Box. The plush turned a serious service into a tangible, everyday reminder, reinforcing brand warmth, familiarity and confidence while keeping Certis top-of-mind.