Since 2021, Splash has been the principal marcomms agency for the People’s Association’s nationwide CDC Vouchers Scheme.

For the January 2026 tranche, we delivered an integrated, multi-channel campaign to drive maximum awareness and seamless adoption across Singapore.

Localised Visuals: Created relatable illustrations featuring Singapore's diverse heartland, hawker centers, and supermarkets.

User Journey: Streamlined the user experience with simple step-by-step guides, mobile interface screenshots, and clear calls-to-action to help citizens claim and spend their vouchers effortlessly.