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People’s Association (PA)

CDC Vouchers Scheme

The brief: To raise awareness of the CDC Vouchers scheme and educate the public on how to claim and use their vouchers. Splash worked on the rollout campaigns for three tranches of vouchers, in 2021, 2022, and 2023. Our concept: To deliver our message in a clear and effective way, we used simple illustrations and straightforward messaging that our target audience could relate to. These were accompanied with clear step-by-step instructions, along with screenshots of the mobile user interface, to guide users through the voucher redemption and spending processes. The 2021 and 2022 campaigns were a success, with coverage across mainstream and online platforms generating over $2 million in PR value.

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