MINISTRY OF SOCIAL AND FAMILY DEVELOPMENT (MSF)
National Family Festival 2025 Papercraft
Our project, commissioned by MSF for NFF 2025, aimed to make the abstract family values of Love, Care & Concern, Commitment, and Respect tangible and engaging for children.
We conceptualised and designed two sets of interactive papercraft that transform into 3D learning experiences. The playhouse was envisioned as a perfect metaphor for family life, where family values are lived and practised daily. The tingkat symbolises how family values warm our hearts and remind us of family wherever we go.
In a wide-reaching effort to amplify the project’s impact, the papercrafts were also distributed to all primary school students in Singapore. The project was recognised with a Bronze award at the International Design Awards (IDA) 2025, under the Graphic Design category:
https://www.idesignawards.com/winners/zoom.php?eid=9-62041-25



















