Every year, the Ministry of Social and Family Development (MSF) distributes festive packets for Chinese New Year, Hari Raya, and Deepavali to reinforce the core family values of Love, Care & Concern, Commitment, and Respect. Splash was appointed to design the festive packets for both 2024 and 2025.

Our creative approach focused on strengthening brand recall and emotional connection through Becky Bunny, the Families for Life mascot. Reimagined in culturally respectful festive attire and expressive poses, Becky transformed the packets from functional handouts into warm, recognisable brand touchpoints across all three celebrations. Sustainability was embedded through eco-friendly materials and a dual-purpose envelope that could be repurposed as a decorative wall display.

Close to 40,000 packets were distributed annually, with the design recognised with a Creative Communication Award 2025 for its impact and effectiveness.

https://www.c2award.com/winners/c2a/2025/6013/