Commissioned by the Ministry of Education Singapore (MOE), this project involved the creation of 25 original family-themed illustrations designed to support MOE's social media and marketing collaterals. The goal was to refresh their visual library with contemporary, relatable scenarios that resonate with students and parents across Singapore.

Each illustration was crafted in a warm, flat design style with vibrant colour pops and clean line work — depicting authentic, modern representations of Singaporean families across Chinese, Malay, and Indian ethnic backgrounds. The characters are shown in everyday, heartfelt moments that feel genuine and culturally grounded.

The illustrations span four core themes: parenting communication and family dynamics, daily routines and healthy habits, mental health and emotional wellbeing, and cyber wellness. Scenarios range from parent-child conversations at the park and family dinners, to breathing exercises, bedtime routines, and a father guiding his daughter through an experience with cyberbullying — each scene crafted to be warm, relatable, and visually engaging.