top of page

Home Team Academy (HTA)
Home Team Academy
The brief: To rebrand HTA from a perceived police academy and position HTA as the leading Corporate University in homefront safety and security. Our approach: Through a Splash branding process that involves a brand perception audit to evaluate how HTA is perceived by various key stakeholders, we identified the HTA brand’s strengths and weaknesses to shape the desired brand positioning and identity.






bottom of page