To promote the Dementia-Friendly Singapore (DFSG) initiative, we created a range of design collaterals featuring AIC’s Dementia Friend mascot, Giffy the giraffe.

While there were various DFSG programmes and touch points aimed at different audiences (e.g. Go-To Points that act as safe return points for persons living with dementia), our designs achieved a consistent and coherent look and feel to help Singaporeans recognise the DFSG initiative.